Company
Your needs
For each company, a tailored approach
For each company, the best quality service
Organization
Logitude is structured in 4 departments
- Logitude « Insights »
- Logitude « Interviews »
- Logitude « International »
- Logitude « Systems »
Our assets
Logitude added value and clients benefits
- A strong level of expertise
- A dual approach
- A single, dedicated contact
- ...
Our values
- Quality
- Efficiency
- Proximity
- Reliability
- Smoothness
- ...
Your needs
Logitude is an independent market research and consultancy firm, specialising in communication and marketing performance evaluation.
For each company, a tailored approach
Strategic issues and economic stakes, work processes and resources, client’s profiles and market sizes are specific to each company. We believe these differences require a unique survey. Logitude is structured in 4 departments to be close to you and meet your needs.
- Logitude « Insights » to make sense out of raw data, analyse them and convert them into winning strategies and action plans
- Logitude « Interviews » to carry out face-to-face and online surveys, conduct qualitative interviews and focus groups
- to help companies grow and expand in foreign countries
- Logitude « Systems » to set up the most appropriate technical and technological solutions to ensure the smooth process of running surveys
For each company, the best quality service
Logitude is focused on delivering strategic and operational insights, directly useful to you:
- Precise results based on your target audience’s opinions / behaviours / drivers / attitudes
- Clear knowledge of your strengths and weaknesses, opportunities and threats, choices and possibilities
- Identification of new levers for growth and change, to unlock new value.
Our focus: you
We listen carefully to you to:
Our relationship with you is grounded in your needs. Not in our products or market research tools.
Organization
Различия целей, стратегий, экономических условий, ресурсов, производственных процессов, отраслей и масштабов компаний создают необходимость в разработке различных исследовательских подходов для каждого клиента. В связи с этим компания Logitude состоит из четырёх отделений.
Logitude « Insights »
To make sense out of raw data, analyse them and convert them into winning strategies and action plans
Logitude « Interviews »
To carry out face-to-face and online surveys, conduct qualitative interviews and focus groups
Logitude « International »
To help companies grow and expand in foreign countries
Logitude « Systems »
to set up the most appropriate technical and technological solutions to ensure the smooth process of running surveys
Our assets
Recommendations about the most adequate and insightful methodology
Market research, surveys and consulting
- - Quantitative (to know how many of your target audiences think, behave or purchase this way or that way)
- - Qualitative (to understand why your target audiences think / behave / purchase this way or that way. To broaden and deepen their reasons / drivers / preferences / concerns / fears / needs / expectations…)
- - Media analysis (to measure the media interest for an event / product / service / financial results / merger / leading personality. To know and take control of your image / reputation)
- - Benchmarking (to challenge your choices, your strategy and competitive positioning. To get inspired by the best practices)
Possibility to mix several approaches to get the most accurate and informative results
Advice on the survey scope
Samples sizes / number of interviews / number of focus groups / number of questions asked to get reliable and significant results
What would be appropriate and timely? Which audiences should be targeted first? What would be the most efficient and cost effective way? What competitive advantages could be gained? What are the risks? What would be the effect on the company image?
We tailor our studies to your needs, based on a thorough understanding of your requirements and objectives.
- - Our market research and surveys are designed to give you directly useful results, to help you decide and move to action.
- - We deliver studies that go beyond raw data and give you operational and strategic recommendations
Logitude assigns to you a single contact consultant, fully committed to your project and available throughout all its stages.
The consultant will be in charge of the project in its entirety (fieldwork – interviews / focus groups / online surveys / media analysis / benchmarking / analysis, comprehensive reporting / abstract, strategic and operational recommendations).
They will make sure the project is conducted in optimum conditions and is your unique point of contact.
You have a one to one, direct and efficient relationship with Logitude.
Logitude has the appropriate human resources to effectively deliver market research services of an uncompromising quality, with reactiveness.
The team dedicated to your project is composed of skilled consultants, with strong expertise in methodologies used.
Project results are presented to meet your own timetable and requirements.
Logitude has its own qualified network of interviewers and analysts, recruited, trained and regularly assessed on their relational abilities (politeness, courtesy, amiability) and skills.
When special technical skills or human resources are needed, Logitude may, with your agreement, work in partnership with other firms. We work in full transparency.
Logitude team is formed of multilingual consultants, of several nationalities. Logitude operates in France and abroad. A wide network of partners (consultants / market and research firms) enables us to conduct multi-country surveys with uncompromising quality and reactivity, at competitive prices.
Logitude is a lightweight corporate structure, with low running costs. Our prices are tight and competitive to take into account the challenging economic environment.
Your investment in a survey will deliver a good return.
Our values
We are dedicated to deliver quality work to you. This is what we enjoy and what we are proud of. A well-done survey is a powerful source of satisfaction and it motivates us, both professionally and personally.
Logitude gathers a team of experienced consultants with a strong level of expertise in market research, surveys and consulting.
Our interviewers and analysts are trained and regularly assessed on their relational abilities and skills in order to offer you high standard services.
For us, surveys are not an end in themselves.
Results are interesting only if they are useful to you, helping refine your strategy and improve your performance on the market. We constantly keep that in mind to serve you better.
Logitude assigns to you a single, dedicated consultant you can rely on.
He checks with you the key aspects of the survey and keeps you informed on its good progress. He is fully committed to your survey and is available throughout all its stages. You’ve got his direct phone line and email. More than a survey provider, he will be your partner and will assist you in every way he can.
Meeting deadlines and confidentiality. We are fully aware of your imperatives. Our team is committed to present the survey results when you need them
You may share with us your clients / prospects database and some strategic information. In accordance with our code of professional ethics, we respect absolute confidentiality. We will be more than happy to sign a confidentiality agreement.
It is easy and straightforward to work with us because we keep our work processes simple and efficient.
You’ve got a single and dedicated Logitude consultant you can rely on so you can keep focused on your core activity.
We are committed to give you a clear, focused and visual survey report which highlights the most significant results and the key insights.
We conceive our reports to be easy to share with the executives and the internal departments involved.